Ways to Get More Home Decor Customers
Too many people think that selling home decor products requires only one way to get customers, and one way only—selling home decor products. That’s not true, though. There are actually many different ways to get customers, and most of them have nothing to do with selling your goods or services directly to people. If you’re not using these methods, here are 9 ways to get more home decor customers that you should definitely be using in your business
Know what you want
Before we get into specific methods for attracting home decor customers, it’s important to have a clear idea of what you want. Are you looking for local shoppers or would you prefer global reach? Do you want customers to come through your own website or would you rather sell through online marketplaces like Etsy and Amazon? And do you want individual customers, small businesses, or big corporations as your end-users? All of these considerations will affect how best to draw in new customers.
Match your preferences with consumer needs
As consumers, we often spend too much time thinking about what we want and don’t spend enough time thinking about what other people want. One of your main jobs as a business owner is to figure out who your customer is and then what they need from you. Are there products that could fulfill their needs more than yours? If so, how can you work around that?
Hire a designer
You don’t need a designer, of course. You can get home decor products and services from major department stores at reasonable prices. But we live in an age when many consumers are no longer satisfied with reasonable. They want high-quality pieces that look expensive but won’t break their budget.
Sell on Instagram
Instagram can be an underutilized social media platform. So why not use it to drive traffic and bring in new buyers? Post pictures of your products and engage with other users who have similar home decor tastes. Remember, you’re creating a community, so it’s important you build relationships with your followers, not just dump a bunch of advertisements on them. They’ll appreciate it more, trust you more and ultimately buy from you more often.
Offer free delivery
Delivering your products right to your customers’ doors can be an excellent way to drive sales, especially when you make it free. Think about how many times you’ve bought something online only because shipping was free. People are also more likely to go with a smaller retailer if it means paying nothing for delivery. So, if your customers live near enough for you to make delivery cheap or even free, go ahead and give them that option!
Promote your business locally
To get more customers for your home decor business, it’s important to let people know you exist. Set up a table in your local community and give away free samples. You can also advertise on local fliers, send out email blasts to friends and family and participate in local community events. These are just a few ideas of how you can advertise locally; be creative with your approach by finding new ways to let potential customers know about your business.
Have variety in your store
You want people who are buying your products to be able to find what they need at your store. This can be hard if you only sell one type of product or don’t have a large variety in stock. Make sure there are multiple sizes of a product available and different colors and styles so that people can find exactly what they need.
Let people try before they buy
Most customers want to see or touch what they’re buying before they hand over their money. Consider offering a return policy or at least trial periods for your products so people can test them out and make sure they work for them before committing. When you trust your customers, your customer will trust you in return.
Promote your website through social media platforms
If you’re working on making your website more popular, there are plenty of places you can promote it. Post interesting articles on social media sites like Facebook and Twitter to get traffic flowing in. It’s also a good idea to participate in forum discussions and comment on other people’s posts, especially if they’re relevant to your business or industry.
Way of getting customer for home decors_
3.(1).(1).Advertising: Most customers for home decor products are likely to see their wares on a daily basis, so advertising is certainly an option. Posting ads in community newsletters or magazines can be helpful, but social media channels (especially Instagram) may be more effective. You’ll want to leverage your customer base here; new customers will likely be referrals from your regulars. To get your business going, you might try handing out coupons at local events where people who purchase home decor products are likely to be present.
3.(1).(2).Ask for referrals: One of your best options for getting more customers for home decor products is through referrals. Ask satisfied customers to refer you when they hear about someone who might be interested in what you’re selling. If appropriate, include a card with your business information and encourage them to pass it along as a favor. Making sure potential clients know where they can find you online is another way to spread word-of-mouth interest in your business.
3.(1).(3).Attract customers; Building a home decor store may be easier than you think, but if you’re going to get serious about your business and make a name for yourself, you should start by attracting customers. If you’re looking for more consumers who need home decor products—and trust me, there are many of them out there—here are nine ways that will give your business a boost.
3.(1).(4).Basic Digital Marketing: The majority of modern consumers now use search engines as their primary means of finding and choosing products or services. Google, for example, receives over 3.5 billion searches per day (source). Furthermore, 92% of customers do some sort of online research before making a purchase (source). From organic rankings to paid ads to social media marketing and beyond, here are nine ways you can capitalize on these opportunities in order to attract more home decor customers.
3.(1).(5).Blog: You should find as many unique buyers of home decor products as possible. These are your potential customers. And they fall into three main categories: existing homeowners who have moved and need new furniture, homebuyers who are moving in and need new furniture, and renters or homeowners who just want to update their decor but not necessarily invest in brand-new furniture. Identify these groups, then direct them toward your website so you can follow up with a phone call or sales visit.
3.(1).(6).Brand Experience with Visuals: Use visuals for your brand. It’s a fact that most of us don’t remember text, but we do remember pictures and images. You can increase your ROI by setting up visual ads on platforms like Instagram or Pinterest, where users are more receptive to brands they follow or have interacted with before.
3.(1).(7).Complementary businesses partnership: Businesses that sell complementary products or services, such as lawn care companies and home-security installation firms, often cross-sell each other’s offerings. For example, a landscaping company might pitch a home security system to customers when they come over for an estimate for yard work. The two businesses make sense together because they help keep homes safe. As an alternative to forming a formal partnership with another business in your industry, you could also consider affiliating with local businesses through advertising or sponsorship deals.
3.(1).(8).Content for your audience: First and foremost, you want to create content for your audience. You need to know who you’re creating for and what they want. If you don’t already have an idea of what kind of products or services that your target audience is interested in, then try out some surveys. This will give you valuable insight into their interests and help guide what kinds of products/services that you should be promoting.
3.(1).(9).Covered Content: . Looking for Buyers of Home Decor Products 2. Customer for home decor 3. What are the ways to get home decors customers 4. How many online shoppers are looking for home decor products 5. Tips about how we can get more buyers 6. How to target specific types of people who want what you sell 7. Ways around common problems 8. Specialty Stores and catalogs 9. Websites with complimentary products that get results 10. List Building
3.(1).(10).Create Experience: Create a great experience for your buyers by making it as easy as possible for them to purchase from you. It’s good practice to offer multiple ways for people to do so, such as by phone or email, and in person if you can. While we may be a digital society, nothing quite beats a face-to-face conversation when it comes to sales – personal recommendations are vital if you want more customers buying home decor products from you.
3.(1).(11).Designs reflect decoration: Designing your home is a methodical process. It starts with having an idea of what you want, then doing some research on what others have done with their space and ends when you actually execute your ideas. Everyone wants a designer’s touch for their homes, but not everyone has one in their budget. But that doesn’t mean you can’t get great design ideas for free!
3.(1).(12).Direct and digital mail: One of the most effective ways to get new customers is through direct mail and digital mailing lists. These are powerful tools because they allow you to build a marketing list. But there’s a right way and a wrong way to do it. It’s important that you maintain your own customer database so you can send relevant content (and more products) to buyers of home decor products who are interested in what you have for sale.
3.(1).(13).Establish a Brand: Sometimes, you don’t have a steady stream of home decors customers in your area. This means you have to do a little marketing on your own. One simple way is to start by establishing your brand online so that people can find you more easily when they’re looking for home decors products and services.
3.(1).(14).Eye-catching Marketing: If you want your products and services to get noticed, you need a unique marketing campaign. Eye-catching marketing campaigns have a way of getting customers’ attention, which is one reason why they are so effective in driving revenue. You can create eye-catching marketing with just about any budget and any product or service. There are plenty of creative ways that you can use to market your home decor store
3.(1).(15).Find & share Information with Interested: If you’re not sharing information that’s valuable, it doesn’t matter how many people are looking for home decor products online. You need to provide solid information about what you offer and show customers that you know what you’re talking about. If it’s a product, share tips on how to use it or videos of them being used.
3.(1).(16).Flyers: The most obvious way is by placing flyers around your neighborhood. When it comes to flyering, you have a couple of options. You can have professional flyers printed up (these should look like postcards or brochures), or just print them on cardstock from home.
3.(1).(17).Good team: If you’re an interior designer, especially a new one, a good team is essential. Good people can fill in for you when you’re not available or provide much-needed help on projects that would otherwise take you significantly longer than normal. Hire someone who will make your life easier, even if it costs a little more—you’ll be able to concentrate on doing what you do best. Hiring good talent saves time and money.
3.(1).(18).Google My Business profile: Even if you already have a full-time job and don’t need to work, you might be able to make some cash by creating your own Google My Business profile. You don’t necessarily need business experience or an existing business—Google will supply everything needed for you. All that is required of you is a phone number, address, and website URL.
3.(1).(19).Interested crowed: If you want to get more home decor customers, you have several options. You can reach out through social media, with a newsletter or in your physical store. All of these methods will help grow your customer base and allow you to make a living selling home decor on eBay and other online marketplaces. If you’re just starting out or just looking for some extra tips, consider these nine ideas.
3.(1).(20).Initial investment: Create your decor business around low-cost items that can be found at flea markets and other sales events. It’s important to keep initial investment costs low so you don’t get discouraged if sales aren’t coming in fast enough.
3.(1).(21).Network: There are over 6.7 billion people on Earth right now, and many of them need new home decorations. Step one is making sure they know your store exists. Networking at local events can help you reach potential customers who may not yet be aware of what you have to offer—and talking to them (as opposed to simply selling) will help build good relationships that last well after their current house redecoration project is complete.
3.(1).(22).Offer discounts and incentives: Give customers an incentive to purchase from you in exchange for their e-mail addresses. When they do, follow up with them via e-mail and give them more offers and discounts on your products or services. These are great ways to get repeat business from home decor customers who’ve already purchased from you once—and even boost your chances of getting new business from these individuals.
3.(1).(23).Office: When starting out, it’s best to keep your office as small as possible—ideally, just enough space for your desk and a chair. You can always grow into a larger office if you’re bringing in more employees or hiring contractors. But if you start with too much space, you’ll end up paying for extra overhead that could otherwise be put toward client work.
3.(1).(24).Online marketing: As more and more people turn to online shopping, retail stores need ways to keep their brick-and-mortar locations relevant. The simplest way for you as a business owner is to create your own online store that sells products from your physical store. This way, even if customers don’t want (or can’t) come into your place of business, they can still get what they want from you.
3.(1).(25).Online reviews: The number of people buying home goods online is rising every year, and it doesn’t look like it’s going to stop anytime soon. In fact, according to a report from comScore, 40% of millennials have purchased home goods or furnishings online and another 38% plan on doing so in 2013. The reason is simple: Online prices are typically cheaper than their offline counterparts.
3.(1).(26).Personal Network: It’s a good idea to tap into your personal network—friends, family, neighbors and co-workers—when marketing your home decor business. Let them know what you do and how they can help spread the word. You never know who knows someone looking for home decor. If one of these folks finds a lead for you, don’t forget to send a handwritten thank-you note when it turns into something big!
3.(1).(27).Practice Professionalism: To get more home decor customers, you first need to understand who your audience is. A lot of homeowners are looking for unique design elements and personalized touches, which will set your business apart from other shops. If you focus on creating one-of-a-kind pieces that appeal to a specific target market, you’ll be much more likely to get repeat business—and that’s where profits come from.
3.(1).(28).Promote expertise: If you’re already an expert in your field, don’t be afraid to let your readers know. Use words like I, we, and my. Emphasize how your audience will benefit from following you: I want my audience members to save money on decorating items that they need for their homes. Promote expertise through making it clear why people should follow you.
3.(1).(29).Prospective Customers: Once you’ve been in business for a while, you’ll already have some prospective customers on your mailing list—but that doesn’t mean they’re ready to buy yet. But over time, as they get used to hearing from you and see your product line develop, they may become interested in what you have to offer.
3.(1).(30).Re-contact: If you’ve been waiting for customers who haven’t made a purchase after several months, it might be time to re-contact them. Since you have your records saved, you can send these individuals reminders about what they are looking for and why they haven’t purchased anything yet. Remember that reaching out again could mean more sales, but if someone isn’t interested in your products or services now, they likely won’t be later either.
3.(1).(31).Referrals: It’s common knowledge that word-of-mouth is one of the most effective methods for getting new customers. People trust a personal recommendation from friends and family more than just about any other method, including social media or advertising. And you don’t even have to do anything—just be sure your clients are happy and tell their friends!
3.(1).(32).Search engine marketing: Your customers are searching for home decor on Google and other search engines. In fact, it’s one of their most common queries. If you can get your products or services at or near the top of those searches, you’ll have no trouble finding new customers who might not otherwise have found you through more traditional channels like social media or word-of-mouth marketing.
3.(1).(33).Social Media: If you’re one of those rare home decors businesses that doesn’t already have a social media presence, you’ll want to get on Facebook and Twitter (and Pinterest, YouTube, Instagram and Google+) before you start sending out customer newsletters. These networks are free and fairly easy to set up—and make for great customer engagement tools.
3.(1).(34).Special offers: If you want your customers to come back, you’ll need more than just a pretty storefront. Provide customers with special offers they can’t find anywhere else, like discounts and shipping specials. These exclusive deals will give your business a competitive edge in home decor.
3.(1).(35).Target Clients: When you want to attract home decor customers, you need to be prepared. Depending on your niche, it could be difficult or easy to market yourself and get people interested in what you’re offering. Some of your marketing will come from word-of-mouth and personal connections with potential clients. But there are some solid ways that have worked for other home decorators that can help you spread awareness about your services and attract more customers
3.(1).(36).Trade Events Attendance: The best way to get new customers is direct interaction. By attending trade events and industry conventions, you can talk directly with potential buyers and showcase your products in a dynamic environment. It’s a chance for you to stand out among your competitors and establish yourself as an authority figure in your field. You can network with like-minded people who share your interest in home decorating, and develop a mutually beneficial relationship that could last long into the future.
3.(1).(37).Twitter: You don’t have to be a social media expert or a cool Twitter user; you just need to share interesting things. When customers follow you, they will see what you post in their Twitter feeds—and perhaps become curious about your business.
3.(1).(38).Website: When you’re first starting out, getting home decor customers can be one of your biggest challenges. It can seem like everyone else has more experience, a bigger network or better resources than you do. But just because you’re not at a major player’s level doesn’t mean you can’t compete with them—you just have to work smarter, not harder. Here are nine ways to get more home decor customers
3.(1).(39).Word of mouth: The easiest way for a new business to bring in new customers is through word of mouth. Once you’ve made a name for yourself, people will naturally spread positive reviews about your company and attract more customers. Make sure that they know they can trust you and make their home look beautiful. You might even give them some attractive offers like free installation or furniture materials discounts if they can refer friends or family members who buy from you.
